It's not easy letting go of something you love.
It’s like putting your child on the school bus for the first time. Good decisions often come with a little heartache. But sometimes, a feeling in your gut tells you that letting go just won’t work. That’s how we felt, from day one, about turning our food over to a delivery service such as UPS or FEDEX.
People called us foolish. Sure, it would be a logistical challenge. But we couldn’t let go of the angst we felt, imagining your dinner sitting next to random merchandise in panel vans, or dropped off with indifference.
Right from the start, it was clear that our food – and our members – deserved more.
Driven to Deliver on Our Promise
We knew we had to own the entire delivery process, so we got to work. There was routing software to incorporate, for a landscape that changes weekly.
We wanted to make sure our customers could live-track their deliveries, and that we could be nimble when changes came up. Were there mistakes? Absolutely. But we saw every misstep as a stepping-stone.
Thoughtful packaging was, and remains, at the top of our list. Once we knew our food would be handled with care, gone was the need to wrap our recyclable containers in tons of wasteful plastic. We pack your food neatly into sturdy, zippered reusable cooler bags.
Our Elite Ambassadors
Our drivers are the front line. Every one of them brings a dynamic blend of responsible, friendly, and kind to their deliveries.
They know firsthand how much love goes into every bag, and they extend that care right to your doorstep. We trust them to represent us, not just to make safe deliveries, but wonderful connections, too.
Every time we get great comments about our delivery system, we think back to all the late nights we spent, solving our operational challenges. The decision we made not to let go? That’s something we’ll hold on to forever.