More Variety, Better Suited for Your Family
Jan 20, 2022 4:32:41 PM • Sarah MacDougall
We’ve improved our menus in order to give your household more variety and balance within the week.
When we launched Feast & Fettle in 2016, our weekly menus included just 6 entrees and 6 sides to choose from. Menus were centered around a specific theme (Italian, Latin American, Asian, American, Mediterranean) and only changed every few months. It didn't take long to learn that our members desired much more variety than what we were offering.
Since then, we’ve made a ton of improvements — our menus change every week and include 12+ entrees and sides. We’ve created an Add-Ons section for breakfast, lunch, and kids items in order to serve the needs of our members outside of our core dinner offering.
Nonetheless, the weekly themes remained fundamental to the way we designed our menus. The familiar structure helped us scale our operations, particularly when we were just getting started and it wasn’t possible to source a wide range of ingredients across dishes that spanned multiple flavor profiles. We kept the themes in place to ensure that our menus didn’t become too boring and to provide a distinct flavor profile each week.
Despite the success of the themed approach, we've always felt there was a way we could do better. After listening to your feedback and watching our members’ order behavior, we (once again) learned it was time to improve our thinking…
So, starting in February, we are removing themes from our menu framework - allowing you to have much more variety to choose from each week. Now you can enjoy Baked Ziti w/ Sweet Italian Sausage one night, and Black Bean Burgers w/ Vegan Chipotle Aioli the next. We understand how important it is for us to strike the perfect balance between the classic comfort foods you know and love, with some more adventurous options when you’re in the mood to try something new.
Finally, it's extremely important to us that we can serve everyone in your household, so we've also introduced an expanded kids section and additional options for lunch. Expect more improvements here based on your feedback in the coming months...
Our first family-curated menu is live on our website. Thank you for helping us improve the service every day and we can’t wait to hear your feedback.